There are plenty of instructions online these days about how to design a site to be appealing visually, and how it can rank higher in searches.
Usually, the latter goal has a big part to do with site content and what keywords are included on the page. In the past, this may have included anything from a few simple paragraphs, or even some invisible keywords, which was often text that was the same color as the background color – that way site visitors wouldn’t see anything but search bots would.
It was partly the popularity of that sort of iffy SEO growing methods that led to changes in how sites are ranked. Today, the goal is real, complete content with appropriate context, such as articles or blog posts.
But there’s another big component that can contribute to a site’s ranking: links.
Some of this is external – if people are discovering links to a certain site all around the Internet, this site likely will rank high when someone searches for that particular topic.
There are also some internal factors – site designers should make sure every page has a variety of links to other pages within the site, and preferably links to other pages the designer likes, such as similar themes or topics.
In theory, people will go to a main site, and then be curious about some of the external links that are recommended, and click on them to go to another related site.
Also in theory, the owner of the site where they go to could also include links to the original site. This way, everybody gets traffic, and therefore everybody wins.
Denver SEO consultants will likely tell clients that the modern Internet marketplace has some different ideas of competition compared to traditional rivalries in brick-and-mortar enterprises.
Online, people still try to offer the best service and highest traffic possible, but there is generally less competition, at least at the site level. Or at least it’s different – people seem to be more accommodating and are willing to say “sure” if someone requests a link exchange, especially if the favor is returned.
How and where someone else’s link is displayed on another site is ultimately up to the site designer or a team. It could even be part of a larger content exchange, such as a guest post by a blogger from another site – and their link.