Search engines are always updating their algorithms. With each update, search engine optimization strategists must adapt to any changes in the way the algorithm produces search results. Below are some of the most notable SEO changes marketers can expect in 2015.
1. Emphasis on quality content over keyword densities.
In the past, websites could rise to the top of search engine rankings simply by flooding their pages with certain keywords. Today, however, search engines have learned to distinguish between useful, high-quality content and keyword stuffing. Thus, the most successful websites will be those that are able to target specific phrases while still providing something of value to users.
2. More focus on location.
With the rise of Geo-targeting, more and more users expect to receive content that is tailored to their specific location when they perform a search. For many brands, incorporating location into SEO strategies may mean the difference between rising to the top of search engine results and sinking out of view. For example, if a company provides SEO consulting services in Denver, focusing on the phrase “Denver SEO consulting” is likely to produce better results than focusing on “SEO consulting” alone.
3. Short load times required.
Whether they are searching on a computer or mobile device, people don’t like to wait for pages to load. In fact, many people will give up and go to a different site after only a few seconds of frustration. As a result, websites that don’t load quickly are likely to fall to lower positions on search engine results pages in 2015.
4. Updated content is a must.
The goal of any search engine is to provide users with fresh, valuable content that is highly relevant to the search query entered. Thus, newer versions of search engine algorithms are sure to give preference to those websites that update their content on a regular basis.
5. Social media is important.
Traditional search engines are not the only outlets consumers will utilize in 2015. As social media websites continue to grow in popularity, users will spend more time searching for businesses on these platforms. Because of this trend, businesses who spend time optimizing their social media websites can expect to earn more revenue than those that focus only on traditional search engines.