Why good blogging doesn’t necessarily follow the rules

Businesses that want to add blogs to their online offerings are sometimes advised to blog early and blog often, which are both sensible strategies for to boost overall SEO, and much better than the alternative of not doing much blogging at all.

Among other things, modern site ranking looks at how recent a site’s content is, and how thorough and organic it is. Blog posts are great for both of these since they usually include complete articles, attract comments from visitors, and are easy to share directly through the site or through social media.

Because of this, it’s natural for employers serious about getting the word out and boosting the site’s ranking to encourage their team to blog on regular basis, maybe even every day, maybe even more often. Which is a good theory, until a marketing writer or a blog team realizes that it isn’t easy to always come up with something new to say, day after day.

There is, of course, no shortage of topics to be written about a company: its products, services, history, employees, customers, and current or future promotions. A good Denver SEO company will have good insight into which works best t for particular companies.

Blogging regularly will also be useful for someone who wants the practice – especially if people aren’t familiar with blogging. Having to be responsible for regular posts month-in and month-out can help someone grow a fine writing voice — along with being good for the company’s SEO.

Bloggers know that it’s sure gets tiring

Darren Rowse from ProBlogger suggests an interesting alternative if quality starts to decline in daily posts: shoot for better posts, but maybe also shoot for one not quite every day.

In his experience, he saw his total blogging volume go down but he saw higher engagement per post. Readers seemed to be willing to talk about his posts more – perhaps it goes back to basic supply and demand.

With a daily supply of posts, visitors may become accustomed to them. But if they know posts will be less frequent, any new ones will be a special treat.

Rowse suggests not setting a firm blogging schedule other than “do it regularly.” This can allow bloggers to adapt to current topics or daily schedules without being stuck watching the clock or the calendar, and still require regular discipline to create fresh content.